Investors In Music Infrastructure - Return On Culture And ROI

€55bn is the wrong amount for UMG. Valuations build narratives and this one says: music is a financial extraction game. Maybe it's not about whether €55bn is a good or a bad amount, but what price would reflect music's real value. Music IP as a non-correlated asset class is an established narrative. We need another one, a new one. One that also makes investors enthusiastic about diversifying their portfolio. This is a meta narrative that values artist development, ecosystem health, and community infrastructure alongside actual cash flow predictions. Return on Investment _and_ Return on Culture. I wrote about all this in my latest piece for MUSIC x. If you're working on projects that treat music's companies and infrastructure as worth investing in - venues, platforms, managers, labels, community-owned models - I want to hear from you. We need better stories about what to build with it and what comes out of it.