Lagos Wecyclers Founder - Cargo Bike Rewards Recycling Model

Lagos has 21 million people, and it produces 9,000 tonnes of its waste every single day. Somewhere in that chaos, someone saw a goldmine, a cargo bike. In 2012, Bilikiss Adebiyi-Abiola flew back from MIT and looked at the waste challenge through a different lens. Where others saw an overwhelming environmental problem, she saw an opportunity to redesign how value flows through communities. That insight led to the creation of Wecyclers, a rewards-for-recycling platform that reimagines waste Wecyclers Corporation was built as a low-cost waste management infrastructure that combines mobile technology with cargo bike logistics to make recycling accessible within underserved communities. By introducing incentives, the model encourages households to adopt environmentally responsible habits while simultaneously creating economic participation at the community level. This is a reminder that circular economy models don’t begin with waste; they begin with how you design value.💡 This is part of my ongoing series #HowSustainabilityWorks, where I break down circular economy models, ESG frameworks, and the ventures building a regenerative future. I’m mapping circular economy ventures across the globe, and if there’s a venture I’ve missed, I’d love to hear from you. Feel free to reach out so we can add it here - https://lnkd.in/d62Y4REu #CircularEconomy #ESG #Sustainability #HowSustainabilityWorks #Founders #ImpactInvesting #ClimateAction #SDGs #Impactventures