Posted 8 days ago

Low-ABV Cocktails Expert for Forbes December Feature

- Forbes: I’m working on a story on enjoying lower ABV cocktails in December. I know a ton of people (not me, obviously) are doing Sober October, as a way of having a total body reset before the active holiday event season, but another option is to try to moderate a little in December by focusing on lower ABV versions of your favorite drinks, made with low or mid-ABV spirits. So if you work with low-ABV spirits that have low-proof (vs. zero proof) holiday cocktails on the menu at bars/restaurants, please drop me a line! (Same pitching format as usual.) Please be sure to refer to my photo submission guidelines for help with photo submission best practices (https://substack.com/redirect/955ebcf9-bba6-4e55-86f2-2a0b233c5fe8?j=eyJ1IjoiMWpiZ3ZrIn0.Wuq6H8WRYsisUB-myw11ZWkKfQ9M41dwUqGCDM-baYE)! Please remember when pitching me: Email me at [email redacted] - do NOT just hit reply on this newsletter, or there’s a good shot your email will be lost in the heap. Give your email a subject line that makes it clear which story you are pitching me for — it’ll help you in the long run. You may consult my industry insights guides on submitting expert commentary (https://substack.com/redirect/ff006b47-00cd-445f-a543-4c4c87859f4c?j=eyJ1IjoiMWpiZ3ZrIn0.Wuq6H8WRYsisUB-myw11ZWkKfQ9M41dwUqGCDM-baYE), sending emails that will catch a journalist’s attention (https://substack.com/redirect/7a6c558d-b92c-4de9-838a-5fe8663d9cd8?j=eyJ1IjoiMWpiZ3ZrIn0.Wuq6H8WRYsisUB-myw11ZWkKfQ9M41dwUqGCDM-baYE), how to craft pitches journalists will say ‘yes’ to (https://substack.com/redirect/54000dce-003f-4be3-9842-e09af584cbc2?j=eyJ1IjoiMWpiZ3ZrIn0.Wuq6H8WRYsisUB-myw11ZWkKfQ9M41dwUqGCDM-baYE), and the right and wrong way to submit photos (https://substack.com/redirect/e1523396-d3c1-4a5b-bcb9-78bcc48d273d?j=eyJ1IjoiMWpiZ3ZrIn0.Wuq6H8WRYsisUB-myw11ZWkKfQ9M41dwUqGCDM-baYE) if you need any extra guidance.
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