Marketers in Life Sciences - Synthetic Customers & Sales Collaboration

What do people in marketing think of salespeople? 😬🎤 This week, I caught up with marketer and recovering scientist Matt Wilkinson, PhD MBA from Strivenn to find out... Matt has some great insights into how salespeople should think about leads –especially the so-called 'weak' ones. How salespeople and marketing can collaborate more effectively. And a fantastic example of what great salesmanship is, inspired by best-selling author, marketing consultant and speaker Mark Schaefer. Most importantly, Matt shared some insights into so-called 'synthetic customers' and how forward-thinking marketers (especially those in life sciences) can use them to keep the voice of customers alive in everything from product development all the way through to sales calls... If you're curious how synthetic customers can help your company's marketing... ...drop Matt Wilkinson, PhD MBA a connection. Good selling! 💪💯 Dionne Mallens Oli B. Ruby Ebora P.S. If you’ve got an interesting take, insight or example of what makes a great salesperson and you're open to a quick interview, drop me a line.