Media Planners & Strategists - Media Plan Case Studies

One of the first things I thought I'd do when I joined MediaCat was publish case studies. Not a lot of other publications were doing that for media plans and people in the industry said they wanted it, so it seemed like a simple place to start. Reader: it's been a bloody nightmare. There are lots of reasons why media case studies are harder than creative ones, but I'm still convinced they can be a useful resource. Especially when you have in-depth conversations with the people who make those plans. This latest one (in the comments), about the7stars's media plan for the campaign to get Britons investing, might be the best we've done yet. And I'm grateful to Ben Edwards and Katie Scott for the time and expertise they provided. We would, however, like to do more and get even better at them, if they serve a purpose. So if you're in the industry and you have a view on what makes a good media case study, or if you've done a media plan that you think is clever and effective (and you can talk about it!), please drop me a line.