Monetization Experts - Interest vs Intent Media - Conversion & Models

How Does Monetization Differ in Interest Media? Seeking expert commentary on how monetization strategies differ between intent-driven media (search, marketplaces) and interest-driven media (algorithmic feeds). Specifically: Why conversion is harder in scroll-based environments What new funnels or models are emerging How brands are adapting to “entertainment-first” audiences Bonus: Case studies or revenue numbers