Newsroom Audience Teams - Measuring Impact Beyond Digital Metrics

I'm aware that starting a newsletter with "back in my day" is giving "old man yells at cloud," but here we are. I found myself thinking this week about how much the audience analytics landscape has changed -- and how quickly we're heading toward a world of newsroom "haves" and "have-nots" when it comes to accessing actionable audience data. In this month's impact newsletter for Impact Architects, I wrote about what a post-analytics world might look like: if traditional digital metrics become less useful, what should we measure instead? And how do we better understand impact through relationships, community signals, and qualitative evidence of change? If you have experiences to share about how you're approaching audience insights or impact measurement, drop me a line! I'd love to hear it. Read this month's newsletter here: https://lnkd.in/ep7ybpiU And the mandatory plug to subscribe if you want to hear more next month 🙃 : https://lnkd.in/eK2sga6a