Personal Finance Creators - Income & Expense Sharing Trend

Hello people, I’m working on a story about a trend that seems to be everywhere right now, people openly sharing their income and expenses on social media. From breakdowns of monthly budgets in Bengaluru, Mumbai, and Gurgaon, to Indian students and expats documenting life in London or Australia, this genre has really taken off. What started as occasional transparency has now become a full-blown content category, with creators detailing everything from rent and groceries to savings, splurges, and side hustles. It raises some interesting questions: • Why are audiences so drawn to this? • Is it financial transparency, aspiration, or comparison? • Does it genuinely help, or quietly add pressure? I’m looking to speak with: • Creators who make this kind of content • Regular viewers/consumers of such videos/posts • Anyone who has thoughts on this trend — positive, critical, or somewhere in between If this is something you engage with (or create), I’d love to hear from you. Please feel free to comment here or drop me a message. Or just drop me a mail at: [email redacted] Would really appreciate your inputs. #journorequest