Pitching & Journalist Networking Workshop Recordings Available

If you missed our workshops, no worries. We had a lot of people who couldn’t make it live. You can still pick up the recordings. Here is a quick recap of the two we did: We spilled EVERY secret we have on how to break through a journalist’s busy inbox in our Pitch Perfecting Session A teaser of what we covered: What it’s actually like receiving 400–1,000 emails a day and how to get your pitch seen versus deleted The absolute checklist of what to include in your pitches Why clever or “cute” subject lines hurt more than they help How to write clear, searchable subject lines using keywords journalists actually use The ideal subject line length (and why most are too long) How to pitch experts so writers instantly understand who they are and what they can speak to How to tie products and experts to trends, holidays, awareness months, and pop culture moments When and how to highlight affiliate programs (especially during gift guide season) Why targeting the right writer matters more than having the “perfect” pitch Subject lines that get deleted immediately — and the worst offenders to avoid Real examples of strong subject lines that work (and why they work) How to structure the body of your email for maximum skim-ability The two questions every writer asks before deciding to cover your client What must be included in an expert pitch Why you should never send attachments How to group similar clients strategically in one pitch How to make your pitch feel personalized instead of mass-blasted How to lead with a story idea instead of “here’s my client” Why timeliness is everything — and how to manufacture relevance The “forever trending” topics editors always need angles on (sleep, money, relationships, health, etc.) When emails get deleted based solely on the subject line and how to avoid this happening to yours Why you can never pitch too early — but you can absolutely pitch too late How and when to follow up (and how many times is appropriate) How to make your follow-up stronger than your original pitch What freelance commerce writers actually care about when it comes to affiliate stats The mindset shift that takes you from pitching for coverage to pitching for placement And so much more We spilled the beans on where to meet new journalists, how to foster relationships, and how to make pitching less transactional in our BFF: Become a Journalist Best Friend Networking & Relationship Management Session A teaser of what we covered: How to meet new (and the right) journalists to send pitches to Where journalists are actually looking for sources right now (hint: it’s not where most publicists are spending their time) The quiet platform shift changing how writers discover story ideas and experts Small outreach habits that instantly signal credibility — before a journalist even reads your pitch The surprisingly common pitching behaviors that writers remember for the wrong reasons Why inbox overwhelm has completely reshaped what gets opened, skimmed, or ignored The difference between pitches that feel transactional vs. ones that spark real relationship momentum Overlooked ways to discover journalists before everyone else starts pitching them How timing your outreach around editorial rhythms can dramatically improve placement odds What makes a journalist mentally categorize you as “easy and helpful” vs. “high effort” The subtle personalization signals that make writers far more likely to respond (even when it’s a pass) Why some expert sources get reused repeatedly — while others never get contacted again The hidden credibility markers that matter more than credentials in today’s media landscape How to stand out in journalist request threads without sounding promotional or forced The mistakes that quietly erode trust and reduce future opportunities — even if you land coverage once What journalists wish publicists understood about deadlines, bandwidth, and decision-making pressure How to stay top of mind with writers without being intrusive or pitch-heavy The relationship-building behaviors that lead to unexpected opportunities months later Ways to position clients as memorable, quotable sources editors feel confident approving The mindset shift that turns pitching from a constant chase into long-term collaboration Real examples of outreach approaches that strengthened relationships — and ones that backfired And soooo much more! To get the recordings, email [email redacted] Pricing: $99 for 1, $150 for 2