PR Experts on Setting Client Coverage Expectations for Article

#PR pros, for an article I'm writing, if a client says to you: "We're expecting XX articles around this announcement/project/campaign" How would you respond? I'm turning this into an article offering tips for setting realistic coverage expectations, so leave any (unique) pointers below! Thx! #publicrelations #prtips #sourceofsources #techPR #startups #journorequest