Product Leaders & Founders - Social Vs Interest Media Shift

SOCIAL MEDIA VS INTEREST MEDIA: IS THE INTERNET SHIFTING FROM FEEDS TO INTENT? We are researching a major behavioral shift in how users consume content online—from passive social media feeds (Instagram, X, TikTok) to active interest-driven discovery (Google Search, YouTube tutorials, Reddit deep dives). We’re looking for expert commentary on: Is the “social graph” being replaced by an “interest graph”? Are users moving from scrolling to searching? What platforms are benefiting most from this shift? We are especially interested in founders, product leaders, digital strategists, and researchers with data or real-world observations. Deadline: April 25, 2026 Response format: 2–5 short paragraphs or bullet insights