Modern Retail Journo Requests

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Latest Modern Retail Journo Requests

Retail Industry Analysts - C-Suite Changes This Year

🛒 SOURCE REQUEST: I'm working on a story on all the C-suite changes at retailers like Walmart, Target and Best Buy so far this year. If you have thoughts on these moves and what they mean for the retail industry, shoot me an email at [email redacted].

modernretail.co

Amazon Sellers - Sponsored Ads Billing Switch Aug 1 - Invoice Issues

Amazon sellers! I'm looking to talk to some people about the Amazon Sponsored Ads billing switch that happened August 1. Did you switch to pay by invoice? If so, I have some questions about the invoices you received. DM me here, or you can contact me at [email redacted] #AmazonSeller #AmazonAds

modernretail.co

DTC Brands With Amazon Presence - Adapting Strategy Amid Value Shift

~Call for sources~ Looking to talk to brands that do most of their business from DTC, but also have a presence on Amazon. With all of this talk of shoppers focusing on "value" I'm wondering -- do you find more shoppers going to Amazon. How have you adjusted your Amazon strategy to reach a consumer that is even more focused on value? Curious to hear a variety of thoughts! DM me on LinkedIn, or email me at [email redacted] if you might be interested in speaking

modernretail.co

Brands Using AI Photos & Videos - Would You Do It Again?

🎙️ Call for sources 🎙️ One of the most recurring conversations I've had this year is whether brands should invest in using AI for creative content. Is it efficient? Does it drive conversion? Or does it kill brand integrity, and give potential customers the creeps? We saw REI get some backlash recently for ads that appeared to have two sets of handlebars. At the same time, some companies might be churning out more content than they could otherwise and find that that's good for business. I'm looking to speak to brands (no platforms or vendors, please!) who have experimented with using AI to make photos and videos and lived to tell the tale. Would you do it again? Why or why not? Is it part of your new content creation strategy, or was it a one-and-done experiment? Drop a comment, send a DM or email me at [email redacted] if you want to get into it!

modernretail.co

Prime Day Shoppers - Deal Thresholds & AI Deal-Finding

SOURCING REQUEST: Prime Day officially kicks off today, so I'm hoping to speak with consumers about how the deals bonanza is going so far. Are you holding out for a certain discount threshold? Are you using AI tools to find the best deals? Are you shopping around before you pull the trigger? Looking to speak to regular, everyday shoppers. PR folks, please don't pitch me your e-commerce experts. If you'd like to chat, email me at [email redacted]

modernretail.co

Affiliate Marketers & Creators - Affiliate Marketing Challenges

🎧 How many of y'all are subscribed to the Modern Retail Podcast?🎧 If not, smash that follow button wherever you pod (Apple linked below) and give us a try! Our latest episode features Allison Smith sharing her reporting on the growing presence of major brands on TikTok Shop. We've also got recent episodes about Z SUPPLY's growth as a lifestyle brand with Anna Hensel in conversation with Mandy Fry, and my deep dive into electronic shelf labels with analysis from UFCW and National Retail Federation on where the technology is and could go. 💬 And here's what's coming up: Send us your biggest questions around affiliate marketing. We want to hear your biggest frustrations and even your hot takes. If you’re running a program or working with creators or just trying to figure out if it’s worth your time, let us know what you’re experiencing. Drop a comment, a DM, or send me an email at https://lnkd.in/dUcYSxQe. And we’ll unpack it all in an upcoming episode! https://lnkd.in/gh-hkJpW

modernretail.co

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