Beauty Journo Requests

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Founders & Entrepreneurs - Conscious Living Short-Form Videos

I am excited to share I am working for Aesthetic Online, with Robin van Vijfeijken and am looking for people to interview for content related to what the platform does. Let me tell you know a little bit about it. Aesthetic Online is a conscious lifestyle platform that promotes brands in the areas of health, beauty, wellness, fitness, nutrition, sports and all related topics. I'm currently looking to interview: * Founders & entrepreneurs * Wellness experts * Athletes & coaches * Designers & creatives * Health professionals * Authors & thought leaders * Anyone with an inspiring story or unique perspective on living well The style of the interviews are relaxed, conversation and social-first. We will record them at your convenience and can be recorded at locations such as beautiful cafés, gyms, showrooms, wellness spaces, offices, events or outdoors depending on what makes more sense. We will then use the conversation to make content that is high-quality short-form videos for social media platforms (Instagram, TikTok, Pinterest and YouTube). This is all to help share your story with our growing audience which value quality, wellbeing and conscious living. All to inspire other people with your ideas so they can live beautifully and consciously. If you are interested in being a guest or know someone who would, I'd love to hear from you. Feel free to send me a message here or tag the person in the comments. #Podcast #Interview #Wellness #Health #Entrepreneurship #Founder #ContentCreator #Lifestyle #WomenInBusiness #PersonalGrowth

EU DTC Beauty & Wellness Heads - Creative Fatigue & Paid Social ROI

6 Beauty-brands microdrama cases. One important conclusion. Here is what I found. Attention is measured far more often than attributable sales. But lets see what numbers we have and what they teach us. If you lead marketing, growth or paid social for a European DTC beauty or wellness brand, this short breakdown will help you understand: • what branded microdrama cases actually prove; • which numbers are already proven on the market; • how to test the microdrama format without funding a full season. --- BLIK released a nine-episode TikTok series. TikTok reports 86 million views, a 34% improvement in six-second video-view rate versus a previous reach campaign, and a 22.6-point increase in ad recall. Strong attention evidence. Sales were not disclosed. --- Chinese beauty brand Chando reportedly connected its microdrama to search links and livestream commerce. Viewers represented approximately 12% of the livestream buyer group. This shows audience overlap, not incremental sales caused by the series. --- OSM reportedly generated 520 million series views and 1.8 billion campaign impressions. Massive reach. No attributable sales were disclosed. --- Guyu reportedly reached a 35% active branded-search share. Search indicates intent, but it is not the same as a buyer or a sale. --- Five Kans microdramas reportedly generated more than five billion cumulative views. The brand also reached RMB 3.34 billion in Douyin GMV in 2023. Commercially interesting, but the incremental contribution of the dramas was not isolated. --- The clearest warning came from an AI-first project by Youhe Culture. According to an industry report, its first project cost approximately US$4,400–$7,400 But initially generated only around US$440 through organic distribution. The lesson: AI can reduce production cost. It cannot manufacture demand, distribution or product-market fit. --- Across these cases, four patterns repeat: • episodic stories can improve attention and brand memory; • distribution matters as much as production; • views, search, buyers, GMV and attributable sales are different metrics; • Europe still lacks a transparent AI-assisted beauty case with a baseline, budget and commercial attribution. So I would not begin with a full season. I would begin with: One character. One audience conflict. Three short episodes. One conversion action. One comparison against the brand’s best existing creative. The first test: Can the recurring story improve three-second attention without materially reducing click-through rate? I’m looking to interview 10 European DTC beauty and wellness marketing leaders about creative fatigue and the economics of replacing paid-social creatives. Not a sales call. I want to understand one real creative cycle.

Fans of Disney Films & Original Source Books - Quotes on Adaptations

Looking for quotes for my upcoming project! If you are a fan of any of these Disney movies or their source material and aren't afraid of being quoted... Let me know! 1. "Snow White" — Brothers Grimm (1812) 2. The Adventures of Pinocchio — Carlo Collodi (1883) 3a. "The Legend of Sleepy Hollow" — Washington Irving (1820) 3b. The Wind in the Willows — Kenneth Grahame (1908) 4. "Cinderella" — Charles Perrault (1697) 5. Peter and Wendy — J.M. Barrie (1911) 6. "Sleeping Beauty" — Charles Perrault (1697) 7. "The Little Mermaid" — Hans Christian Andersen (1837) 8. "Beauty and the Beast" — de Villeneuve (1740) / de Beaumont (1756) 9. Notre-Dame de Paris — Victor Hugo (1831) 10. The Heracles Mythological Tradition — Greek classical sources 11. Treasure Island — Robert Louis Stevenson (1883) 12. "The Snow Queen" — Hans Christian Andersen (1844) 13. Bambi, a Life in the Woods — Felix Salten (1923) 14. Alice's Adventures in Wonderland — Lewis Carroll (1865) 15. The Once and Future King — T.H. White (1938) 16. The Jungle Book — Rudyard Kipling (1894) 17. Hamlet — William Shakespeare (c. 1600) 18. The Ballad of Hua Mulan — Anonymous (c. 400–500 CE) 19. "Rapunzel" — Brothers Grimm (1812) 20. "Aladdin and the Wonderful Lamp" — Hanna Diyab / Galland (1709) 21. Mary Poppins — P.L. Travers (1934) 22. The Chronicles of Prydain — Lloyd Alexander (1964–1968) 23. Oliver Twist — Charles Dickens (1837–1839) 24. Tarzan of the Apes — Edgar Rice Burroughs (1912)

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