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Marketers Running AI Video Ads - Cost & Performance Experiences

Looked into the actual costs of AI video ads vs traditional production. Here's what I found. I've been looking into how AI video ad production actually compares to traditional production in terms of costs and performance. Thought I'd share some of what I found. On the cost side, AI video tools run about $0.50 to $30 per finished minute depending on the platform. Traditional agency work is more like $15,000 to $50,000+ per minute. Pretty massive gap. Probably the most interesting example is Kalshi's NBA Finals ad. One creator made a 30-second TV spot in 2 days with Google Veo 3 for around $2,000. Normally something like that would cost hundreds of thousands and take weeks or months to produce. Performance-wise, companies using AI in their campaigns are seeing around 20 to 30% better ROI. Meta's AI-enabled campaigns are averaging $4.52 return per dollar spent. A big part of it is just being able to test way more variations cheaply so you find what works faster. That said, it's not all upside. NielsenIQ ran a neuroscience study and found that consumers rated AI-generated ads as more annoying, boring, and confusing compared to traditional ones. Even the higher quality AI ads showed weaker memory activation in brain scans. Basically AI creative only outperforms when people can't tell it's AI-made. So the takeaway for me is that it's not really an either/or thing. AI makes sense for testing, iteration, localization, and high-volume performance stuff. Traditional still wins when you need real emotional impact or brand storytelling. I put together a longer writeup with all the sources on my blog if anyone's interested. Would love to hear from anyone who's actually running AI video ads. What's been your experience?

Mediators & Family Lawyers - Divorce Talks Podcast - Conflict Tools

I don’t care about any likes or growth metric, those Divorce Talks are so funny and instructive I’m just gonna keep doing them. On many occasions I was taught that showing up daily on LinkedIn would be good for my business. But I find it boring AF. I realized I only like to speak on this platform when I have something to say + hopefully something useful. Showing up just for the sake of it or in order to not-disappear from this virtual professional sphere feels just meaningless. So far, Ryan šŸ’” McLaughlin and I have a lot to share. Our recorded calls are barely organized, a lot of times we have no script and only go with the flow, we have no clean setting, I personally have zero skill in video editing. Pretty chaotic to date, total amateur vibe - and yet I think that by doing our reps we will end up finding the right angle and provide for a lot of value. That brings me a lot of joy, it’s like starting to throw a few colors on a white canvas and see beauty in the mere creation process. Hopefully we can communicate that enthusiasm and be of any use. Our last session was about : - Tools - backed with neuroscience data - to help our clients navigate conflict - The importance to make a team with any professional helping you deal with your divorce - Key questions to ask / or ask yourself, to put one step in front of the other in the process We want to make useful content and gradually increase the value, so let us know what you think and share your ideas about what could be discussed. We also want to make it a collective work and include other professionals gravitating around conflict management, couples, litigation, mediation etc. so let us know if you want to take a part in this journey. Enjoy Divorce Talks episode 2 : link in the comments

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Data-Driven Running Coaches - Team-of-One Marathon Nutrition

When you spend your day in technology, you realize the human body is just the ultimate "un-optimized" operating system. I’ve spent years analyzing systems, teams, and spotting inefficiencies. But when I started my running journey, I was shocked. The advice out there? It's information overload, it's outdated, it's generic, and it’s filled with "bro-science" that treats us all like averages. As a runner with a technology background, I’m tired of seeing intelligent athletes follow a PDF plan they found online, hit the wall at mile 20, and wonder why their GI system failed. This isn't about "Top 5 Tips." It’s a call to arms for the Self-Directed Athlete. I want to equip the "Team of One" with the science-backed, data-driven frameworks they need to stop guessing and start taking precision action. That's the driver behind the new series on the What Runs a Run podcast: "Coaching & Nutrition in 26.2" focused on team of one. If you have not already, check out the first conversation with coach Greg McMillan diving deep on "experiment of one". Link to the pod episode in comment. We are going to dive deep into the entire operating system: āš™ļø Precision Nutrition: We’re moving past "carbs-per-hour" to talk about individualized glucose responses and gut-training mechanics. šŸ’¤ The 22-Hour Athlete: Exploring the hormonal cost of sleep debt, HRV variability, and environmental impact on performance. šŸ”¬ Myth-Busting: Dismantling the outdated coaching "rules" that lead to burnout and injury, focusing instead on N=1 (personalization over generalization). If you are an innovator, practitioner, expert or know someone who are actively pushing the boundaries of individualization, I want to hear about the data you’re analyzing, the nuance you’re discovering, and how you’re making high-level science work for the unique biology of the individual runner. Drop a comment below, or send me a DM. Let's connect. #WhatRunsARun #ExperimentOfOne #DataDrivenRunning #MarathonScience #PrecisionNutrition #HumanPerformance

Marine Biologists & Conservationists - New Research Ahead of Embargo

šŸ“¢ Marine biologists and wildlife conservationists, here's your regular reminder that I'm always looking for up-and-coming research papers to pitch my editors ahead of the embargo lifting šŸ“¢ Often, it's a case of "I don't know it until I see it" (helpful, I know šŸ˜…) but here are a few things that often help make a good story great for me... Quirky stories, new discoveries, firsts (biggests/oldests etc.), all those things that make you go "Oh, cool" & want to tell all your friends 😮 Incredible wildlife sightings. If you're going to make my green with envy about your epic / rare encounter, I'd love to hear about it šŸ’š Strong supporting images or video can make or break whether many of my editors will commission - if you're pitching me, sharing media assets in a non-expiring link (not attachments: my inbox can't take it) is super helpful šŸ“¹ Global relevance: niche destinations or organisms or great but what does this finding tell us that is relevant to people around the world? šŸŒ Exclusives. I know this isn't always possible but being able to offer a story exclusively to my editors can really help 🤐 Obv, I typically write about marine issues (the clue's in the name - The Ocean Writer Ltd) so ocean stories are my main beat. That's not to say I don't step onto dry land for some stories but terrestrial stories have to be even more mind blowing to catch my attention 🌊 Feel free to pin this post / share it with your comms teams. I look forward to hearing what you've got in the pipeline šŸ˜€ 🦈 - Fin - 🦈 Hi, I'm Mel & I write about the ocean. I've been published by National Geographic, NYT, BBC Wildlife Magazine, Scientific American, The Guardian, New Scientist and more. If you're an editor who would like to commission me or a researcher with a new paper to tell me about, get in touch! šŸ’™ #SciComms #OceanWriter #OceanStorytelling #ScienceWriter #JournoRequest #MarineScience [Image shows Ron Burgundy from the movie Anchorman blowing on a giant shell to call his news team back to him. Below, the text reads: 'marine biologists, assemble'. If you think about it, it's rather clever 'cause Ron is in the news business (like me) and shells come from the ocean which y'all study... but obviously we all know to leave shells in the sea where they belong šŸ˜‰ )

Parents Share Strategies for Discussing War with Kids

Raising kids in the middle of wars they didn't start, are we teaching them to speak up? Today I'm writing content for Big Life Journal and I haven't been able to stop thinking about it since šŸ’› Children right now are growing up watching the news. Watching wars. Watching people in power make decisions that affect millions of lives. And a lot of them are asking questions we don't have clean answers to. The hardest thing we can do, as the adults, and the most important, is resist the urge to say "you're too young to understand." Because here's what the science actually says: moral courage isn't something that switches on at 18. Dr. Bruce Perry's research on brain development shows that the neural pathways for empathy and justice are being wired right now, in childhood, through stories, through the adults who model what it looks like to speak up even when it's uncomfortable. We often teach kids to be good. Good usually means quiet. Compliant. Not making a fuss. But what happens when the thing in front of them is wrong? What happens when a classmate is being excluded, when a rule is unfair, when someone smaller than them needs a voice? We want them to know what to do in that moment. Our audience love book recommendations, and I thought people in this subreddit might be interested to. These 5 books teach exactly that, not just standing up for yourself, but standing up period: ✨ Click, Clack, Moo: Cows That Type: the power of working together ✨ The Rooster Who Would Not Be Quiet!: the courage to stay yourself when the world tells you to shrink ✨ Separate Is Never Equal: justice is something every generation has to fight for ✨ The Youngest Marcher: Audrey was nine years old and she showed up anyway ✨ Malala's Magic Pencil: a girl who wasn't allowed to go to school changed the entire world with her voice I grew up being told to be quiet in rooms where I felt small, as a girl, and even as a woman. I think a lot of us did. But the children growing up right now are watching people suffer in real time. They already know the world isn't fair. What they need from us is permission, and the language, to say something about it. How are you talking to your kids about what's happening in the world right now? I'd really love to know how other parents are navigating this, there's no perfect answer here and I think we all need each other's strategies.

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Economists on AI Platform Market Power & Risks for Africa

Everyone talks about AI disrupting industries. Almost nobody talks about whocontrols the disruption itself. I just published a new research paper that asks an uncomfortable question: What happens when the entire global economy depends on AI services - and those services flow through a bottleneck of 3 to 5 companies? Here's what the data reveals: →One company(NVIDIA) controls 80–95% of AI accelerator hardware. HHI exceeds6,400- nearly 3Ɨ the "highly concentrated" threshold. →Three providers(OpenAI, Anthropic, Google) capture ~88% of enterprise LLM spending. Switching costs reach 80–120 engineering hours for deep integrations. →Three hyperscalers(AWS, Azure, GCP) mediate ~70% of all cloud AI traffic - creating a secondary chokepoint most people don't even see. But here's the part that doesn't get discussed enough: These firms don't justsellAI. They alsobuythe inputs - GPUs, talent, training data - as a concentrated oligopsony. They depress input prices through sheer purchasing scale while elevating output prices through ecosystem lock-in. I call this the"AI Hourglass"- a wide base of upstream suppliers funnels through a narrow bottleneck of dominant platforms, then expands back out to billions of downstream users. Value extraction happens at the waist. My paper formalizes this through an extended Cournot oligopsony model with endogenous barriers, and introduces aCross-Layer Concentration Index (CLCI)that captures compounding across the value chain. The result:85.7%of the effective market space is controlled by concentrated structures at one or more layers. Why this matters for Africa and the developing world: Every African enterprise accessing AI today passes through a triple dependency - U.S. hardware monopoly, U.S. foundation models, U.S. cloud infrastructure - all priced in dollars. Zero bargaining power. Zero influence on the technological roadmap. This is the new digital colonialism, and it's happening in real time. The paper proposes five policy interventions: mandatory API interoperability, oligopsony-aware merger review, public compute infrastructure, pricing transparency, and sovereign AI development programs. The AI revolution is transformative. But transformation without competition is just dependency by another name. The full paper is available on my website. I welcome rigorous engagement, disagreement, and dialogue. šŸ“„ Full paper:https://lnkd.in/gmuqiKFA šŸ’¬ What's your take?Is the current concentration a temporary growing pain or a structural risk? I'd genuinely like to hear from economists, policymakers, and practitioners. #AI #ArtificialIntelligence #Oligopsony #MarketConcentration #Antitrust #AIGovernance #DataScience #Economics #DigitalEconomy #AfricaTech #AIaaS #CompetitionPolicy #Innovation #Research #OpenSource #SovereignAI #NVIDIA #FoundationModels #CloudComputing #IndustrialOrganization

Former LDS Members Needed for Forgiveness Perspectives Study

Forgiveness Hello, exmo world! I've been officially out of the LDS "church" for 10 years TODAY, and I've been doing a lot of thinking about the topic of forgiveness lately. I am currently writing a book about my experiences within the Mormon religion, as a former pill/ heroin addict, as a survivor of domestic abuse, and the knowledge I have gained both clinically and personally regarding totalistic worldviews. Much of my research as of late is taking me out of the forest of pathology into the raw, open clearings of emotional labor - and as I have been writing more on the subjects of my various healing processes, the pattern of forgiveness emerge over and over. Forgiveness of my abusers, forgiveness of my family, forgiveness of myself, and forgiveness for others still within the "church." Of course, a single perspective does not a proper dissection make. So I ask these questions, for science: How long have you been "out" of the LDS "church," and what does the term "forgiveness" mean to you? If you have been out of the LDS church for longer than 5 years, how do you feel now about the subject of forgiveness VS how you would have felt 5 years ago? How do you think you will feel in 10 years? If you lived within Utah or other Mormon Mecca (such as Rexburg or Buena Vista) and then moved away, how has your view of forgiveness changed, if at all? If you or your children were victims of abuse within the LDS "church," do you believe in forgiveness at all? If you feel like you cannot and will not ever forgive the LDS "church," leaders, or members for any reason after any amount of time, why not? Thank you for any input! Anger is okay, just remember that I am not asking out of defensiveness or judgement; I genuinely want to hear your perspectives, as mine has been largely sheltered from the social detriments of public opinion (I don't live near any Mormons and I have a normal job and normal life on the east coast, so I can just say "Mormonism is a cult" and everyone says "wtf is a Mormon?") Have a wonderful Thursday!

Women 50+ Entrepreneurs for Midlife Business Podcast - Women in the Middle

Today’s episode is with Karen Reb Rudel. Karen is a woman in the middle entrepreneur whose business adventure happened abroad rather than in her birth country of the United States. In this episode, you will learn: About an unexpected entrepreneurial journey into walking tours in Paris. Overcoming fear. Paying attention to the younger generation to learn from them. Connect with Karen at: https://lnkd.in/g3WR8233 https://lnkd.in/gviQxgwm https://lnkd.in/gtEaMJts https://lnkd.in/gs667mKV Connect with Suzy: Take the New Midlife Quiz!Get unstuck and learn what your future self is craving so that you can take steps to regret-proof your life! Free! Only takes about 90 seconds. www.midlifequiz.com Midlife Happiness Jumpstart Experience:Enjoy a powerful experience of tiny joys and big shifts! Get ready for 14 Days of Happiness ā€œBoosts,ā€ which are tiny, science-backed actions delivered to your inbox daily, with a private WhatsApp group for connection and sharing together. Each happiness boost only takes approximately 5 - 10 minutes or less and builds your momentum for more of the same. Feel more grounded, present, and connected to more happiness now! Sign Up Here Women in the MiddleĀ® Entrepreneurs: Are you a 50+ woman business owner or entrepreneur who’s dealing with navigating classic midlife issues that are affecting the way you run your business? We’re looking to interview guests just like you from a wide variety of different businesses! Apply now: www.midlifeinterviews.com . LISTEN HERE for iTunes and HERE for Suzy’s website. HAPPINESS BREAKTHROUGH COACHING SESSION: Imagine having a private 2-hour coaching call to get some solid clarity about what's holding you back and be confident about your next steps forward! Time for a breakthrough! Limited spots available. Book here . THE WOMEN IN THE MIDDLEĀ® ACADEMY: The ā€œAcademyā€ is an exciting, life changing, 12-month, online group coaching program and community for midlife women. You will develop a roadmap to help you go from being unclear about what you want to be crystal clear about how to create a more fun, meaningful, and regret free next chapter! Head over to https://lnkd.in/giiww-Ht and apply and book your free call. I can help you find what’s missing so that you love your life after 50. WOMEN IN THE MIDDLE SHOP: https://lnkd.in/gT66eeAs BUY SUZY’S BOOK: 50 Ways to Celebrate Life After 50: Get Unstuck, Avoid Regrets, and Live Your Best Life:www.50waystocelebrate.com and Amazon and other online booksellers. Email your feedback: [email redacted] Enjoy the Show? Don’t miss an episode, subscribe via iTunes , Spotify, and all the places you listen to your favorite podcasts, including Spotify . Leave us a review on iTunes . Instagram: https://lnkd.in/gwNYPwPN Facebook: https://lnkd.in/gx4sVGCV LinkedIn:

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Speakers-Panelists on Hurricane Resilient Urban Infrastructure & Subway Maintenance

Our research group (Ziyue Li Yuyan (Annie) PanQianwen (Vivian) Guo are excited to announce two major opportunities under the Transforming Urban Underground Infrastructure (TUUI) Collaborative, led by Elise Miller-Hooks and funded by the National Science Foundation (NSF). We are looking for experts and collaborators to contribute to the following initiatives, please contact us if you are interested in it: Opportunity 1: Call for Speakers & Panelists Theme: Multi-Layer Infrastructure Network Response and Resilience under Hurricane Disasters We are seeking speakers from industry, government, and academia to share their expertise in our upcoming Spring 2026 Webinar Series. This AG explores the interdependencies between transportation, human behavior, and environmental systems during disaster phases. Two expert talks and one cross-sector panel. Insights will inform a state-of-the-art review. Opportunity 2: Improving Subway Infrastructure Maintenance Focus: Optimizing maintenance planning for underground rail systems (tunnels, tracks, power, and signaling). We are synthesizing global practices to support data-driven decision-making. Key topics include: Infrastructure degradation modeling & health monitoring. Vulnerability to natural disasters. Data integration and maintenance planning challenges. Global transit agency policies and the impact of aging systems on ridership. Goal: To synthesize global best practices and support resilient, effective management of underground subway infrastructure.

Case Studies Needed - Gilbert’s Syndrome & Homocysteine in FQ Toxicity

Biologist’s perspective: Are Gilbert’s Syndrome (Bilirubin) and Homocysteine the missing links in FQ susceptibility? Hello everyone, This is my first time posting here. English is not my native language, so please bear with me as I try to share my research and my wife’s journey over the last year. The Backstory: I am a biologist, and my wife was "floxed" in February 2025 after taking Levofloxacin for only 4 days. She suffered a severe CNS reaction: brain fog, suicidal ideation, depression, neuropathy in both upper and lower limbs (numbness rather than pain), and cardiovascular issues involving QT interval prolongation. In our country, FQs do not carry black-box warnings, and doctors treated her symptoms as "generalized anxiety." They prescribed Benzodiazepines and NSAIDs, which, as many of you know, severely exacerbated her condition. It took us 12 days and thousands of dollars (converted) in medical bills to realize that the Levofloxacin was the culprit. The Research & Findings: Since then, I have spent the last months studying clinical papers and monitoring her blood work. I’ve identified two significant indicators that I believe made her particularly susceptible to FQ neurotoxicity: Gilbert’s Syndrome (Hyperbilirubinemia): My wife has chronically high levels of unconjugated bilirubin. While bilirubin acts as a potent antioxidant, research (which I’ve been deep-diving into) suggests that at certain levels, it can potentiate glutamate neurotoxicity via NMDA receptors. Since FQs already disrupt GABA receptors and increase glutamate excitotoxicity, the high bilirubin seems to act like "fuel on the fire," explaining why her neurological "flares" are so intense. High Homocysteine: Her levels were significantly elevated, indicating a deficiency in the B-complex methylation cycle (likely B6/P5P, B9, and B12). Low B6 is critical because it is a co-factor needed to convert glutamate (excitement) into GABA (calm). Without it, the CNS remains in a state of constant "electrical" overload. My Goal: A Documentary and Data Gathering I am planning to produce a documentary to inform the public and the medical community about this neglected issue. I believe that people with these pre-existing metabolic "bottlenecks" (like Gilbert’s or methylation issues) are at a much higher risk for catastrophic FQ reactions. I want to ask this community: Have any of you been diagnosed with Gilbert’s Syndrome or noticed high bilirubin levels in your blood work? Have you checked your Homocysteine levels? Do you have a history of "allergic" reactions to other antibiotics (like Penicillin), which might suggest a slow Phase II detoxification in the liver? If we gather enough anecdotal data, we might be able to highlight a pattern that science is currently ignoring. We need to move away from the "anxiety" label and focus on the biochemical reality of these injuries. I look forward to hearing your experiences and sharing more of my findings. Some papers i've read if you guys wanna check out Fluoroquinolone-induced serious, persistent, multisymptom adverse effects GOLOMB 2025 An evaluation of reports of ciprofloxacin, levofloxacin, and moxifloxacin-association neuropsychiatric toxicities, long-term disability, and aortic aneurysms/dissections disseminated by the Food and Drug Administration and the European Medicines Agency BENNETT 2019 Bilirubin Chemistry and Metabolism; Harmful and Protective Aspects VITEK & OSTROW 2009 The physiology of bilirubin: health and disease equilibrium. VITEK et al. 2023 TL;DR: My wife’s FQ injury seems tied to Gilbert’s Syndrome and high Homocysteine. I believe high bilirubin sensitizes the brain to glutamate toxicity. Looking for others with similar markers to help with research for a documentary.

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