Looking for fascinating people in travel, health, and wellness (Yahoo)
As you know, I’m currently recovering from wrist surgery.
While typing thousands of words isn’t exactly my superpower right now, Q&As are a format I can still produce relatively easily, so I’d like to write a few that will appear on Yahoo.
I’m looking for introductions to fascinating experts, founders, researchers, authors, adventurers, and unconventional thinkers in the travel, health, and wellness space.
Impressive bios aren’t the most important factor here (but the expert should have credentials and authority).
What I’m really looking for are great stories and irresistible angles, centered around an expert.
The best interviews help readers solve a problem, answer a question they’ve been wondering about, challenge a common assumption, or reveal something surprising.
A few examples of the types of angles that tend to work:
A sleep expert explains why you’re still tired after 8 hours of sleep.
A travel psychologist reveals the mistake that makes vacations more stressful.
A longevity researcher shares the wellness habits she’d never spend money on.
A frequent flyer explains the airport myth that’s costing travelers time and money.
A nutrition expert reveals the healthy food she never buys.
An adventurer shares the travel lesson that completely changed how they see the world.
These are just a few ideas, though, and I’m confident your clients have even better ones for us to explore.
If you’d like to pitch someone, please send:
A [url=https://substack.com/redirect/943799d0-977d-4cba-a2e5-ade94f17130c]proposed headline[/url] that would make readers want to click.
Three to five talking points the expert could discuss.
Why this person is uniquely qualified to speak on the topic.
Any [url=https://substack.com/redirect/65ab8fdb-c806-474a-aa13-30b34b76a95d]timely hook[/url], recent research, new book, trend, or news angle.
Before you hit send, ask yourself: Would a busy reader stop scrolling to read this? If the answer is no, keep workshopping the angle.
The more specific, surprising, useful, or conversation-worthy the pitch, the better.
No firm deadline, but please reach out when you have a pitch prepared.
[email redacted]